Disneyization versus McDonaldization
McDonaldization is rooted in the economic rationality, god, and scientific management, all consumers is the same face in the world of...
About Consumer Society
From material consumption to sign consumption. When buying products, people pay the first attention to its brand, which means the...
About Hyper Reality
Baudrillard said that the “hyperreality” is “a reality without the prototype and authenticity” or “more real than real”, it is the basic...
